For a production company that stakes its reputation on events that cannot fail, the platform underneath has to be as ambitious as the people running it.
A Production Company Built for What’s Next
White Tie Productions is a Phoenix and Orlando-based live production company and integrator that operates at every scale and in every setting. They design and install permanent AV solutions for houses of worship, corporate environments, and other professional spaces. . Beyond installations, they produce major live events throughout the country, including national conferences, concerts, and galas. Their client base includes touring artists, various nonprofits, and large-scale organizations such as SkillsUSA, whose national conference fills arenas.
Ross Snyder, founder and CEO of White Tie, has spent many years in live production. He’s the kind of person who is always looking for technological solutions to push the boundaries of what’s possible for his clients and deliver experiences that leave a mark. That instinct is what led him to Resi, and it’s what has kept him there.
“A vital part of our success in providing creative solutions is utilizing Resi — being able to offer live streaming without the headache of live streaming,” Snyder said. “I can plug in my encoder, set an event to start, and I don’t really have to think twice about it.”
Why White Tie Recommends Resi to Their Integration Clients
When organizations come to White Tie looking for a permanent streaming solution, Snyder has a clear recommendation. It comes down to three things he identified early on.
The first is support. Other content delivery platforms may have the marketing budgets, but not the accountability. “With other providers, when you need support — especially at the critical moments — you can’t get it,”Snyder said. “They don’t seem to care.” Resi’s support model was a different story.
The second was flexibility. White Tie’s clients range from small congregations with 50 viewers to organizations streaming to tens of thousands. The platform needed to serve both without compromise. “Resi’s platform is built to support events of any size, and scales easily with your production as your needs change.” he said.
The third — and the one that comes up most often in his integration work — is how Resi handles weak or unpredictable internet. Many of the facilities White Tie installs AV solutions in are on shared residential networks. Friday night comes around, the neighbors fire up Netflix, and the bandwidth shrinks.
“Resi’s Resilient Streaming Protocol was built to manage low and inconsistent bandwidth, and makes sure the folks watching the stream are not negatively impacted. Other platforms can’t give you that kind of stability, but you can always count on Resi to provide a stable viewing experience,” Snyder said..
That reliability also gives White Tie something valuable on the monitoring side. From a single Resi Studio login, Snyder can watch multiple client streams, pull packet loss data, diagnose issues remotely, and give clients a clear answer about what’s happening — without needing to be on site.
SkillsUSA: Pushing the Limits on the Biggest Stage
Everything White Tie knows about what Resi can do came into focus at State Farm Arena in Atlanta, GA.
SkillsUSA is a national career and technical student organization serving high schoolers across the skilled trades — HVAC, cosmetology, nursing, automotive, and more. White Tie has produced their national conference for five years, including the opening and closing ceremonies held inside the arena. The closing ceremony is the awards program: a three-hour show recognizing gold, silver, and bronze winners across more than 230 competitive events.
The production scale is significant. Over 25 crew members, another 50 locals supporting the build, and a 12-to-15-hour window to stand up a full concert-style rig, all for a one-time event with no second chances. Students’ families spread across the entire country want to watch. Resi carried the stream.
“We saw over 26,000 live unique viewers during last year’s SkillsUSA awards ceremony,” Snyder said. “It’s a three-hour show. The numbers blew me away.”
The arena itself held roughly 13,000 people. The live stream doubled the audience — and did it without a single disruption.
“The best part about it was nobody was stressed, everything ran smoothly, and nothing went down,” Snyder said. “Then we opened the analytics and were like, ‘Oh wow, this is ridiculous.'”
Snyder had seen what happens when other platforms get pushed to that kind of scale. The buffering, the dropped connections, the moment a viewer closes the tab and doesn’t come back.
“The opening session had about 5,000 unique views, and the closing session had over 26,000,” he said. “Both streaming experiences were identical for both the viewer and me as the streamer.. No one knew the difference.”
Analytics That Opened Doors for SkillsUSA
The 26,000-viewer number was more than a milestone — it became a business asset.
SkillsUSA is a sponsor-driven organization. For years, the case they could make to sponsors was largely limited to in-person attendance figures. Resi’s analytics changed that entirely. After the awards ceremony, Snyder handed SkillsUSA a complete picture of their digital audience: unique viewer counts, average watch times, device types, and geographic reach across the country and beyond.
Suddenly, the conversation with sponsors wasn’t just about the 13,000 people in the arena. It was about the 26,000 more who watched from home.
“That data is invaluable because of the way they handle their sponsors,” Snyder said. “They can go back to a sponsor and say, ‘Yeah, I had this many people in the building, but look at what I also had online. That brand exposure for you as a sponsor is so much greater than just the people that attended in person.'”
For an organization that depends on sponsors to keep running, the ability to quantify digital audience engagement doesn’t just justify the investment in streaming — it actively funds the next event.
The Platform That Keeps Up
For Ross Snyder and White Tie Productions, the value of Resi comes down to one thing: it lets them say yes to their clients with confidence.
“If it’s 5 viewers or 25,000, it doesn’t matter,” Snyder said. “It’s going to work no matter what you throw at it. The reports and logs were clean. There was no problem at all.”
That’s what it means to have the right platform. Not just one that works when conditions are perfect — but one that keeps up when the stakes are highest.
Ross Snyder is the founder and CEO of White Tie Productions, a Phoenix and Orlando-based production company and integrator that relies on Resi across permanent installations, live corporate events, and large-scale national productions.
