How using QR codes can enhance viewer experience

By Jonathan Louvis

The way we connect with audiences is rapidly changing. Across industries—education, marketing, and even entertainment—digital tools are reshaping how we engage with viewers. 

Churches, too, are tapping into innovative technologies to connect more deeply with their communities, especially in an increasingly digital age. Among these tools, QR codes are emerging as a simple yet powerful way to transform engagement and participation. 

If your church regularly live streams services or events, you’ve likely thought about how to make those online experiences just as impactful as in-person gatherings. 

That’s why we developed QRclick, Resi’s answer to making live streams more interactive and impactful. And with the new QRclick Overlays upgrade, the experience is more seamless than ever before. 

This blog will explore QRclick’s incredible features, why it’s necessary for churches, and how to easily integrate it into your streaming strategy. 

 What is QRclick? 

QRclick is an advanced feature created by Resi, tailored to churches looking to enhance the interactivity of their live streams. It elevates the way mobile and online viewers engage with your content. 

There are two main reasons why QRclick is a necessary addition to any ministry’s digital ministry: 

  1. QR code adoption rates: Introduced in 1994 to track shipments of car parts, QR codes have become an integrated part of everyday life for most Americans. QR codes soared in popularity during the COVID-19 pandemic, and year after year, usage has exponentially increased. In 2022, 89 millions scanned a QR code, a 26% jump over 2021. By 2025, that number is expected to increase to 100 million. As a result, most smartphones come equipped with a QR code scanner built into their camera. 
  2. Mobile viewing habits: Speaking of smartphones, the way in which we consume content online is undergoing a massive shift. According to Statista, mobile devices accounted for 62.4% of global website traffic in 2024. And 69% of U.S. respondents said their most used device for watching digital videos was the smartphone

And this creates a bit of a problem for church leaders. As online audiences have grown and hybrid worship services have become the norm, one question has plagued church leaders more than any other: How do we engage passive online viewers?

Many churches use QR codes during their services to encourage in-person attendees to scan and fill out a welcome card, donate, or sign up for an event or small group. But those same QR codes just don’t translate well for the online experience. 

For example, a viewer would have to use a separate phone to scan a QRcode call to action if they were watching the service on their mobile device, or hold up a phone to a computer screen to scan the onscreen QRcode before it goes away. Both options aren’t conducive to an engaging experience. 

To remedy this situation, we created QRclick, a one-of-kind feature that automatically detects and turns onscreen QR codes into clickable links for live stream and on-demand viewers — no second phone required. 

Here’s what sets it apart from anything else offered by another live streaming service:

  • Automatic QR code detection: QRclick automatically detects any QR codes displayed during your livestream. These codes transform into clickable overlays for mobile viewers, meaning there’s no need to manually scan the code with an additional device. 
  • Interactive overlays: These clickable overlays open up a world of instant interaction—think donation links, event registrations, and prayer request forms. 
  • Seamless integration: The feature integrates perfectly with the Resi Player, ensuring smooth functionality and an intuitive experience for both you and your viewers. 
  • Versatile application: With QRclick enabled, QR codes remain clickable when your videos are uploaded to Resi On Demand, preserving your calls to actions across platforms. 

By eliminating the need to manually scan QR codes, QRclick reduces friction and makes participation fast, easy, and accessible. 

And with the QRclick Overlays upgrade, viewers engage with QR codes without leaving the live stream or on-demand video — more seamlessly bridging the gap between your in-person and online experience. 

 Why do churches need QRclick?

1. Boost live stream engagement

Does your online congregation feel passive during live streams? QRclick solves that by turning viewers into active participants. With clickable CTAs displayed during services, online attendees can engage in real-time—whether by filling out a connection card, signing up for events, or joining a small group. 

Imagine this scenario during a live sermon:

A pastor mentions the church’s upcoming youth retreat. An overlay appears with a QR code linking directly to the registration form. Instead of making a note to sign up later, viewers can do it instantly. 

Or maybe you’re hosting a fundraiser! QRclick allows viewers to donate in seconds by simply tapping the CTA overlay. 

This dynamic tool creates more touchpoints for digital engagement and brings your virtual audience closer to the in-church experience.

Here are some other applications we’ve seen churches successfully implement:

  • Capital campaign fundraising
  • Small group sign-ups
  • Volunteer registration
  • Welcome card forms
  • Live polling

Best of all, all of these CTAs as clickable links are preserved when you upload the sermon to Resi On Demand!

2. Encourage generosity and participation

Fundraising is critical for many church initiatives—from community outreach to building upgrades. QRclick’s ability to create donation CTAs during a live stream simplifies the giving process for your audience. Whether they’re watching from their phones, tablets, or desktops, interaction happens seamlessly. 

Beyond donations, QRclick can boost participation in church events, like Bible studies or retreats, with event sign-up links. It can also help deepen engagement by routing attendees to prayer request forms or engagement surveys. 

By making generosity and participation effortless, QRclick strengthens your community bonds and empowers individuals to take action. 

 How QRclick delivers a seamless user experience 

While QRclick is rich in features, what stands out most is its user-friendly experience, particularly for mobile viewers. 

Mobile-first optimization 

QRclick’s interface is designed with mobile users in mind, creating smooth and intuitive interactions on smaller screens. This ensures that wherever your viewers tune in, their experience is flawless. 

Smart fade-in/out functionality 

QRclick balances interactivity without being distracting. When a QR code appears, the clickable button fades in. After five seconds of no interaction, it fades out, ensuring viewers remain focused on the service unless they choose to engage. 

Personalized CTAs 

Who says CTAs need to be boring? QRclick allows you to add custom labels and emojis to make your prompts more engaging. Examples include:

  • 💌 “Send Prayer Request” 
  • 🙌 “Donate Now” 
  • 🎉 “Register Today” 

These small details create a more inviting and engaging viewer experience. 

100% content integrity with RSP 

One of Resi’s biggest strengths lies in its Resilient Streaming Protocol (RSP). Here’s why this innovative protocol matters when implementing QRclick into your live streams:

  • RSP ensures zero disruptions, even when faced with internet hiccups. It re-sends damaged data packets until the stream content is flawless. 
  • By delivering high-quality livestreams without buffering or interruptions, RSP guarantees that every QRclick CTA you display will load and function seamlessly, even under unstable internet connections. 

With RSP, you don’t just improve your streams—you protect the integrity of your entire viewer experience. 

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 How to use QRclick 

Integrating QRclick into your church’s live streaming setup is simple. Here’s a step-by-step guide to get started: 

Step 1: Set it up 

Begin by integrating QRclick with the Resi Player, ensuring a smooth and cohesive workflow. 

Step 2: Choose your QR codes 

Upload the QR codes you want to use during your service, such as donation links, event registrations, or prayer request forms. 

Step 3: Personalize your CTAs 

Add custom labels and emojis to make your CTAs more appealing and relevant to your audience. 

Step 4: Stream your service 

Start your live stream using the Resi Player. QRclick will automatically display your QR codes as clickable overlays, transforming how your audience interacts with your service. 

Pro tips for maximizing engagement 

  • Timing is key: Display QR codes during moments that naturally call for participation, such as announcements or before the final prayer segment. 
  • Encourage action: Highlight the QRclick CTA verbally during the livestream to guide viewers on its purpose and benefits. 

 Build connection through technology 

QRclick revolutionizes how churches engage with their online audiences. By bringing frictionless interaction and real-time participation to live streams, you can strengthen your community and create impactful worship experiences that transcend physical and digital boundaries. 

With its user-focused features, seamless integration, and Resi’s unparalleled streaming reliability, QRclick is the innovative tool every church needs to elevate their livestream experience. Want to experience the difference for yourself? Get your demo today and see how QRclick can transform your church’s live streaming approach.

DISCLAIMER: this content has been generated, at least in part, by artificial intelligence.

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Jonathan Louvis

Jon is the SEO Marketing Manager at Pushpay and Resi. Most recently, he worked as the Communications Director for his local church in Ohio. Having worked in the Church, he's able to bring a unique perspective to his role. When he's not busy creating content, you can find him spending time with his wife, son, and dog, or indulging his love of fantasy football. Jon holds a B.S in Marketing Management and an M.B.A from Western Governors University.

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