The future of over-the-top (OTT) streaming services

Over-the-Top (OTT) streaming has reshaped the way content is delivered and consumed. Whether it’s live broadcasts, binge-worthy series, or exclusive on-demand videos, OTT platforms provide a direct connection between content creators and audiences—without relying on traditional TV networks or cable providers, making it easier to monetize content. For businesses and organizations looking to increase their …

Live streaming analytics: key metrics to track and why they matter

Live streaming is more than just broadcasting content—it’s about understanding how audiences engage with it. Streaming analytics tools provide valuable insights into viewer behavior, helping content creators, businesses, and media organizations refine their approach and maximize audience impact. From viewer retention rates to buffering issues, tracking the right metrics allows streamers to optimize content delivery, …

How APIs simplify multi-platform streaming

Whether you’re broadcasting to YouTube, Facebook, or a custom app, sending a stream to multiple platforms manually can be time-consuming and error-prone. That’s where multi-platform streaming services come in. Each streaming platform has its own specific API (Application Programming Interface) that you must use to interact with it. Managing multiple platform-specific APIs can be challenging, …

Why audio encoding is just as important as video encoding

When thinking about streaming church services, most discussions center around high-definition video and smooth video playback. Yet, there’s one essential element that often doesn’t get the attention it deserves—audio encoding. While compelling visuals are important, it is the sound—the sermons, songs, and prayers—that carries the heart of your message and keeps worshippers spiritually connected. Poor …

How using QR codes can enhance viewer experience

The way we connect with audiences is rapidly changing. Across industries—education, marketing, and even entertainment—digital tools are reshaping how we engage with viewers.  Churches, too, are tapping into innovative technologies to connect more deeply with their communities, especially in an increasingly digital age. Among these tools, QR codes are emerging as a simple yet powerful …

Why your church’s live stream looks blurry (and how to fix it)

Live streaming has become an innovative leap forward for churches, making it easier than ever to connect with people beyond the walls of the building. Whether it’s a Sunday service, a Bible study, or a special celebration, live streaming lets your message reach people wherever they are. But if your church’s stream looks blurry or …

Elevate your church services with the best streaming setups for every size

Live streaming has become an essential pillar for churches aiming to connect with their congregation, whether they’re sitting in the pews or tuning in from their living rooms. Yet, implementing live streaming comes with its challenges. Small churches might face tight budgets, medium churches must upgrade to keep up with their growing needs, and large …

Low latency vs. high resilience for church streaming: what really matters?

Streaming a church service isn’t as simple as pressing “Go Live.” A good stream keeps people engaged. It needs to be stable, uninterrupted, and high-quality so remote worshippers feel connected. That’s where a key question comes in: Should churches prioritize low latency or high resilience when choosing a streaming platform? Both have their place, but …

The hidden costs of “free” streaming platforms every church should know

Live streaming has transformed the way churches connect with their communities. It’s no longer just an “extra”—it’s a crucial part of reaching worshipers, expanding ministry, and building a sense of belonging even from afar.  For many churches, especially those navigating tight budgets, “free” streaming platforms like YouTube, Facebook Live, or Twitch might seem like the …

Encoding best practices for live streaming in 2025

Live streaming isn’t what it was five years ago. Audiences expect high-quality video that loads instantly, plays smoothly, and doesn’t lag—no matter where they’re watching. At the same time, streaming platforms and content creators are dealing with an increasingly complex technical landscape. Higher resolutions, greater audience demand, and new compression technologies have shifted the way …