Using live stream analytics to improve production decisions

Picture this. You’re halfway through your Sunday livestream. The worship set just wrapped, the message is underway—and for some reason, your viewership starts to drop. Is the sound okay?Did something glitch on Facebook Live?Should you keep going like nothing happened… or adjust something in the moment? That’s the kind of scenario where live stream analytics …

Creating a pre-stream ritual: your step-by-step starter guide

You’ve got the gear. You’ve set up your streaming software. Your content’s ready to go. But before you hit “Go Live,” let’s consider—do you have a routine? Whether you’re broadcasting your Sunday service, streaming a Bible study, or even gaming on YouTube Live, a consistent rhythm before every stream helps you avoid hiccups and start …

How to run a giveaway during a live stream

Across platforms like YouTube, Facebook Live, and even Instagram or TikTok, creators and churches alike are turning to live stream giveaways as a way to deepen connection, drive engagement, and reach people who might otherwise scroll right past. It’s not just for influencers or big brands. Churches, artists, indie creators, and nonprofits are all seeing …

Planning a 24-hour live stream: prep, tech, and more

If you’ve ever considered hosting a 24-hour live stream, you already know—it’s no small task. Whether you’re a church hoping to reach people in every time zone, a team planning a creative marathon event, or a content creator pushing boundaries with a stream that never sleeps, there’s something both exciting and slightly overwhelming about the …

How to repurpose live stream content for YouTube Shorts and TikTok

Live streaming is powerful. Whether it’s a sermon, a special service, or a behind-the-scenes moment with your team, there’s something deeply personal about connecting with your audience in real time through live video streaming. But once the stream ends? That content still has so much life left in it. Today, we’re talking about how to …

What to include in your on-stream branding toolkit: a guide for streamers & creators

Branding your live stream isn’t just about logos or cool graphics. It’s about making your content feel cohesive and intentional. Especially for churches, ministries, and creators who stream across multiple platforms, a solid branding toolkit makes all the difference. Let’s walk through the key elements that make up an on-stream branding toolkit—what to include, how …

Do you have the right bandwidth for streaming HD video?

When a live stream stutters, buffers, or drops quality mid-broadcast, it’s easy to blame the camera or the software. But the problem often starts with something more basic: bandwidth. Specifically, upload speed for streaming. While download speed gets most of the attention from internet providers, it’s the upload speed that determines how reliably you can …

How to properly store and maintain live streaming equipment for longevity

Whether you’re streaming a weekly event, producing content daily, or supporting a large-scale broadcast setup, your gear deserves more than a place on a shelf between uses. Live streaming equipment works hard behind the scenes—capturing content, pushing video to platforms, and holding up under pressure when it matters most. But without proper care and storage, …

Testing your live streaming hardware before worship services

Reliable live streaming doesn’t start when the service begins—it starts well before anyone presses “Go Live.” Behind every consistent church broadcast is careful planning, thorough testing, and a team that knows their equipment inside and out. One of the biggest pieces of the puzzle? Making sure your live streaming hardware is ready to go long …

Live streaming outdoor services: equipment recommendations

Live streaming outside unlocks the ability to reach broader audiences and a fresh, new environment that indoor spaces can’t offer. But streaming outside comes with its own set of challenges: unpredictable weather, variable lighting, inconsistent network access, and equipment durability concerns. If you’re wondering how to live stream outside and get the same reliability and …