Why audio encoding is just as important as video encoding

When thinking about streaming church services, most discussions center around high-definition video and smooth video playback. Yet, there’s one essential element that often doesn’t get the attention it deserves—audio encoding. While compelling visuals are important, it is the sound—the sermons, songs, and prayers—that carries the heart of your message and keeps worshippers spiritually connected. Poor …

The hidden costs of “free” streaming platforms every church should know

Live streaming has transformed the way churches connect with their communities. It’s no longer just an “extra”—it’s a crucial part of reaching worshipers, expanding ministry, and building a sense of belonging even from afar.  For many churches, especially those navigating tight budgets, “free” streaming platforms like YouTube, Facebook Live, or Twitch might seem like the …

Encoding best practices for live streaming in 2025

Live streaming isn’t what it was five years ago. Audiences expect high-quality video that loads instantly, plays smoothly, and doesn’t lag—no matter where they’re watching. At the same time, streaming platforms and content creators are dealing with an increasingly complex technical landscape. Higher resolutions, greater audience demand, and new compression technologies have shifted the way …